ABOUT OF DHRUV-TARA GROUP
Welcome to Dhruv-Tara Group
Since 1998, Dhruv- Tara Group has been at the forefront of premium and luxury automotive retail in India. With 30 state-of-the-art facilities across 5 cities, Our Journey – Dhruv Tara Automobiles Pvt. Ltd.
At Dhruv Tara , our story is one of dedication, growth, and unwavering commitment to excellence. Founded in 1992 by Late Mr. Janardan Nagaria, our journey began with a vision to build a trusted name in the automobile industry. Under his exceptional mentorship and leadership, he guided and trained his sons – Mr. Sanjeev Kumar Nagaria, Mr. Sunil Nagaria, Mr. Kapil Nagaria, Mr. Shailesh Nagaria, and Dr. Deepak Nagaria – with unparalleled skills and values. His strong foundation and teachings have brought the business to where it stands today.
Moving forward, the third generation has now stepped in, carrying the legacy with a fresh vision and determination. Siddharth Nagaria, Pradumn Nagaria, Alok Nagaria, and Naman Nagaria have actively taken charge, contributing their modern insights and dedication to further stabilize and expand the business.
Key Milestones:
1992: We started as a C&F Agent and Sales Promoter of Aditya Vikram Birla Group for Jalaun, Jhansi, and Lalitpur districts, laying the foundation of our business.
1997: Expanded as a C&F Agent and Sales Promoter of Prism Cement Ltd. for the same regions, marking a significant growth phase.
2001: Ventured into the automobile dealership sector by becoming an authorized dealer of M&M Ltd. for Jhansi District. Starting with 15% market share, we successfully elevated it to 43% over the years.
2011: Appointed as a Bajaj 2-wheeler dealer for Jhansi District. With relentless dedication, we grew from less than 10% market share to 25%.
2020: Secured the Piaggio Vehicles dealership for Jhansi District in the commercial segment. Through our efforts, we increased the market share from less than 20% to 70%.
2022: Achieved a major milestone by being appointed as a dealer for:
HMSI (Honda Motorcycles & Scooters India) in Datia District, Madhya Pradesh.
Mahindra and Mahindra Automotive Division for Orai and Hamirpur Districts, Uttar Pradesh.
2025: Marking a new chapter, we proudly became the authorized Royal Enfield dealer for Jalaun District, with a showroom in Orai, offering premium motorcycles and exceptional service.
Our Vision and Commitment:
With a strong foundation built by our founder and driven by the second generation’s expertise, Dhruv Tara Automobiles Pvt. Ltd. now embraces the passion and innovation of the third generation. Their fresh perspective and drive aim to further stabilise, modernise, and expand the business, while continuing to provide top-quality vehicles and exceptional customer service.